Khaki trousers were born in India in the 1840s when British soldiers started dyeing their uniforms “khaki” to match the terrain. It quickly became the de facto standard for military, and came to be called “chinos” during the Spanish American war of 1898. After the world war, chinos spread from military to Ivy League colleges to Hollywood, becoming a menswear staple. The versatility and adaptability of chinos, bridging the gap between beaten up denim and formal wool trousers, make it essential to everyone’s wardrobe.
Most chinos in the market do not do justice to its heritage and utilitarian nature. Many are made of wafer-thin fabrics that wrinkle fast. And the elastane, added for stretch, does not allow the chinos to naturally soften with age and develop character. These supermarket chinos are either skinny or baggy, rarely right. What we need is a middle-ground - chinos adapted to modern life while retaining its essential character.
We have designed the Hanoi to be true to its origin, but with an elevated style and a modern fit. Carefully crafted to perfection, the Hanoi is destined to become your favorite trousers. Clean-cut and minimalist in mid-to-heavy weight, all-cotton fabric. Garment-dyed and brushed for a luxurious, lived-in feel. Pair it with anything - a white tee, an untucked oxford, or your favorite polo. Throw a jacket over to add a touch of formality, or not. On and off the clock, indoors and outdoors, the Hanoi ticks all boxes.
