The Fashion
Pushback
Starts here
We are told change is the only constant.
Fashion definitely makes you think so.
Ignore the seasonal collection. You are outdated.
Miss a trend. You are an old fogey.
Fast fashion is ever faster. Not cheaper.
Designer fashion is ever shifting. And costlier.
Speed is god. Quality be damned. Cost be damned.
Cost to the environment be damned.
IT DOESN'T HAVE TO BE SO...
Those flawless models in smooth and shiny
outfits. So boring.
CHOOSE
Are we to sacrifice our individuality to clone them?
TO BE COMFORTABLE.
Stop imitating mannequins.
They don’t have to move. You do.
WITH YOURSELF.
Ditch those ill-fitting clothes which
pinch you in unwanted places.
Looking good doesn’t have to be complicated.
Step down from the fashion treadmill.
TIMELESSNESS.
Leave the use-and-throw diet behind.
Focus on things which matter.
IT IS
Things which don’t change.
Durable over ephemeral.
Timelessness of craftsmanship over
impermanence of mass production.
A HABIT.
Style over fashion.
Consistency spiked with a dash of subversion.
Realize that the sum is more than the parts.
BALANCE
Eliminate the superfluous. Eschew the superficial.
AESTHETICS
Elevate the ordinary.
Declutter with versatility.
WITH UTILITY
Opt for less to be more.
Find elegance in restraint.
Say no to ugly logos and cheesy slogans.
DON'T BE
You are your own brand.
A WALKING
Don’t lose yourself.
Know what you wear.
BILLBOARD
Know yourself. Be aware.
Even is predictable. Uneven is about possibilities.
NATURAL EVOLVES.
Smooth is boring. Wrinkles add interest.
Choose natural over engineered.
ARTIFICIAL
Watch your clothes develop
their own character as they age.
DEGRADES.
Just as you do. Gracefully
You have to dig deeper.
Sustainability is more
Give more while taking few.
than a band-aid
Plant hundred saplings while cutting a tree.
Seek harmony.
FOR OUR GUILTY CONSCIENCE.
Be rooted.
Be the change.
